FUTURE-CENTRED STRATEGY FOR PURPOSEFUL INNOVATION
empowering innovation and creative teams to navigate cultural shifts with resonant, responsible strategies for a world in flux.
MUTA helps organisations reinvent products, redefine brands, and create future-ready visions with clarity, insight, and creative expertise.
MUTA explores the evolving connections between brands and human experiences, identifying cultural and behavioural shifts through deep analysis and human-centred research.
Drawing on expertise in trends forecasting, futures thinking, and cultural strategy, MUTA equips clients to anticipate and shape change, developing enduring strategies that transcend passing trends and deeply connect with their audiences.
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What we do?
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We leverage our expertise in human-centred design and trends forecasting to help you look beyond the hype. By providing in-depth analysis of cultural shifts, consumer behaviours, and industry developments, we enable you to identify meaningful trends that form the foundation of your long-term strategies.
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We help you transform cultural trends and behavioural shifts into compelling narratives that resonate with your audience. By combining strategic thinking, creative skills, and innovative solutions, we craft impactful strategies for brand communication and develop clear, actionable briefs for products and services.
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Through future forecasting, 'futuring', and creative thinking, we help you assess your brand, products, and services through the lens of the future. This enables you to develop long-term visions that are innovative, purposeful, and aligned with emerging needs.
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We design and facilitate tailored creative workshops and courses on future-thinking and 'futuring' for creative teams, educational institutions, and the third sector. Get in touch to learn more.
About
Juliana Callia-Long
Creative Strategist | Innovation Consultant
With nearly two decades of experience crafting innovation strategies for leading organisations across media, branding, FMCG, hospitality, insurance, and the third sector. She has worked with clients including The Economist Group, Pearlfishes, Siemens, and Marriott Hotels.
With expertise in trend analysis, human-centred research, foresight, and a family background in psychoanalysis and academic research, Juliana brings a unique approach to creative strategy. Deeply rooted in empathy and innovation, she adopts a forward-thinking approach to solving complex challenges and uncovering new opportunities.
Her global perspective, shaped by experiences in Brazil, France, Mexico, and Italy, allows her to seamlessly integrate cultural insights and analytical thinking into every project.