Empowering innovation and creative teams to navigate cultural shifts with resonant, responsiblestrategies for a world in flux

Whether you're reinventing products, redefining your brand, or seeking a vision for the future, I provide the clarity, insights, and creative vision you need to unlock your potential.

As a cultural strategist, I navigate the evolving landscape where brand interactions and human experiences intersect. By discerning subtle shifts in cultural and behavioural trends and conducting a deep analysis of people's insights,
I empower my clients to not only anticipate change but also shape it.

Through my extensive experience in trends forecasting, future thinking, and human-centred research, I help you create enduring strategies that go beyond fleeting trends and resonate deeply with your audience

  • My trends intelligence pieces help you to look beyond the hype and uncover non-obvious opportunities. I provide in-depth analysis of cultural shifts, consumer behaviors, and industry developments to help you identify lasting trends and develop strategies that resonate with your audience for the long term

  • I delve deep into the habits and behaviours of your target audience to uncover emerging signals of change and turn them into valuable insights. Through qualitative and immersive research, I help you understand your customers at a deeper level.

  • I craft compelling narratives that connect with your audience using strategic thinking, creative skills, and innovative solutions. Through sensemaking, scenario planning, and creative sprints, I help your brand stand out by developing unique strategies and briefs for brands, products, and services.

  • I facilitate participatory workshops to spark creativity, drive innovation, and empower teams to critically analyse their brand narratives within their cultural contexts. By bringing together diverse perspectives, I help your team generate fresh ideas and build consensus around your strategic goals.

Drop me a line on the email below or book a power hour to discuss a project or idea ➔

Juliana Callia-Long

For nearly two decades, I've guided innovation strategy for diverse clients across media, branding, FMCG, hospitality, insurance, and the third sector. My expertise in trends, human research, and innovation strategy empowers businesses to navigate the evolving landscape with a positive and proactive approach.

Combining deep analytical thinking with a passion for design and a keen aesthetic eye, I ensure that my work is grounded in empathy and creativity. With a global perspective shaped by experiences in Brazil, France, Mexico, and Italy, I bring a wealth of diverse perspectives to the challenges of tomorrow.

Previously the founder of MUTA Futures Studio, I am now dedicated to helping businesses craft enduring strategies that resonate deeply with their audiences and drive long-term success